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Take a stroll down the bourbon aisle and you’ll spot it everywhere: bottles proudly stamped with “Small Batch.” But unless you’re a seasoned whiskey lover, you might be wondering—what does that actually mean? 🤔

Spoiler alert: it’s not just a marketing term. Small batch bourbon is deeply rooted in craftsmanship, tradition, and flavor control. And understanding what sets it apart just might change the way you shop… and sip.

🧠 What Exactly Is Small Batch Bourbon?

At its core, small-batch bourbon (or store picks) refers to a limited-production whiskey made by blending just a small number of barrels—often fewer than 100 (but sometimes even fewer than 20).

Unlike mass-produced bottles where hundreds or thousands of barrels are blended to create a uniform flavor, small-batch bourbon gives distillers more control over:

  • Flavor profile
  • Quality consistency
  • Barrel selection

That means you’re getting something closer to handcrafted, with more thoughtful blending and a truly unique personality in each bottle.

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🚫 Big-Box vs. Boutique: What’s the Real Difference?

Let’s break it down bourbon-style.

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Think of it like coffee:
☕️ One comes pre-ground in a can.
🫘 The other is freshly ground from a curated roast.
Same caffeine, very different experience.

👃 What to Expect: Flavor, Aroma & Mouthfeel

A small-batch bourbon often delivers:

  • Richer aromas (caramel, oak, cherry, spice)
  • Bolder flavor complexity
  • Longer, smoother finish

Why? Because the master distiller handpicks every barrel to balance sweet, sharp, and smoky notes into something layered and special. It’s the bourbon equivalent of a custom-tailored suit.

🔥 Staff Pick: A Small-Batch We Love

At Top Shelf, one of our recent favorites is Maker’s Mark Private Sel. 2023 Small-Batch Bourbon. It hits the palate with warm vanilla, toasted oak, and a surprising hint of dark fruit—perfect for sipping neat or over a large cube. 🧊

PS: Want in on more small-batch gems? Just ask our crew—we taste everything before it hits the shelf.

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